咖啡里的中国智造:瑞幸全链路数智化实践亮相WAIC2026/Chinese Intelligent Manufacturing in Coffee: Luckin's Full Link Digital Intelligence Practice Debuts at WAIC2026

2026-07-17 21:00:04 admin 3427

7月17日,2026世界人工智能大会(WAIC2026)在上海启幕。站在国家推进智能化转型、培育新质生产力的时代节点,国务院刚批复印发的《扩大消费“十五五”规划》明确提出深入推进“人工智能+消费”,将智能技术赋能实体消费作为扩内需、促消费的核心抓手;“十五五”规划纲要全面部署实施“人工智能+”行动,2026年政府工作报告进一步提出打造智能经济新形态,一套自上而下、层层贯通的智能化发展政策体系已然成型。

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WAIC2026独家现制饮品合作伙伴——瑞幸咖啡。

“人工智能 +” 国家行动落地民生消费赛道,民营实体企业如何以AI(人工智能)技术响应时代号召、服务大众需求?WAIC2026独家现制饮品合作伙伴瑞幸咖啡给出了答案。本届大会上瑞幸以“瑞幸·智萃全链舱”数智化展厅的形象正式登场,首次系统发布面向未来的AI驱动产业蓝图,集中呈现覆盖“人、货、场”的全链路数智底座。当一杯咖啡的背后站着算法、算力和数据,当民营企业以智能化手段服务亿万消费者的日常,瑞幸的实践正在成为一个可触摸的样本。

让咖啡更懂消费者

《扩大消费“十五五”规划》提出,要拓展智能体应用场景,推动人工智能深度融入生活服务,让数字消费红利普惠大众。在瑞幸展区,面向普通消费者的AI落地场景,正是政策导向最直观的表现。

在WAIC2026瑞幸展区,围绕“人”的板块尤为引人注目。瑞幸带来的AI智能体“AI Lucky”亮相,这位被瑞幸称为“嘴替”的智能助手,已全面接入千问、微信、支付宝等超级应用生态,用户动动嘴就能完成点单。无论是“来一杯招牌生椰家族”还是“推荐热的、带奶的咖啡”,AI Lucky都能为你带来个性化的推荐。

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瑞幸咖啡快闪店。

该智能体为用户提供更便捷、更高效的全场景数智化咖啡消费体验。2026年政府工作报告明确提出“促进新一代智能终端和智能体加快推广”,推动人工智能从“工具”进化为深度嵌入消费全流程的“智能体”。瑞幸的“AI Lucky”正是这一政策导向在企业端的落地,瑞幸拥有超35000家门店,累计交易客户数突破4.5亿,将AI智能体嵌入日均千万级的消费场景,让人工智能不再是实验室里的“黑科技”,而是千家万户触手可及的日常。

不止前端交互,瑞幸咖啡结合用户反馈、市场分析、上市时机、口味趋势四维模型的数据驱动产品研发体系,精准契合国家“人工智能 + 消费”鼓励个性化、体验式消费的政策导向,用轻量化、普惠化的AI服务,持续挖掘大众消费潜力,为扩大内需注入微小却持久的活力。

AI深入产业链的全链路智造

“全方位推进数智技术赋能”是“十五五”规划纲要中首次明确提出的重要方向,成为推动产业升级、培育新质生产力的关键抓手。如果说前端AI交互拉近了技术与消费者的距离,贯穿原料采购、生产烘焙、全球物流的全链路智能体系,则展现了瑞幸以AI改造实体产业链、落实产业智能化转型的深层能力。

在瑞幸的数智化供应链体系中,AI技术已被深度嵌入从采购、仓储、物流到生产的每一个环节。从一颗咖啡豆到一杯咖啡,AI正在重塑全产业链的运行逻辑。瑞幸与中国云南、巴西、埃塞俄比亚等全球优质产区建立长期采购合作,在印尼打造“瑞幸咖啡专属生椰岛”,约定五年联合采购约100万吨椰子原料。这些全球供应链布局的背后,是AI驱动的需求预测与采购决策系统在提供精准支撑。算法预判消费周期、平衡供需波动,减少资源错配,打通“海外原料到国内市场”的智能流通链路。

生产制造端,瑞幸位于屏南、昆山、青岛、厦门(在建)四大烘焙基地构成协同供应矩阵,未来总产能超15.5万吨,同步落地数字智造、绿色低碳双轮发展模式,成为食品加工行业规模化、集约化智能生产样板,呼应国家推进制造业数智化、绿色化转型的部署。

从一颗生豆到一杯咖啡,AI算法贯穿采购、仓储、加工、配送每一环,彻底重构传统饮品产业粗放式运营模式。这套全链路数智供应链,正是民营企业依托智能技术降本增效、稳固实体产业根基的真实缩影。当一家咖啡企业贯通AI,便不再只是“卖咖啡的”,而是“AI+制造”在消费品领域的探路者,这正是“打造智能经济新形态”在实体经济中的写照。

以规模效应验证AI商业价值

创立至今,瑞幸用不到九年时间将门店网络扩张至超过3.5万家。支撑这一规模的,并非一味扩张的蛮力,而是一套会思考的“数智大脑”。在“场”的维度,瑞幸将AI技术深度贯穿于门店选址、营建及经营履约等全生命周期。依托大数据算法精准布局门店网络,搭配标准化营建体系等数智化“黑科技”,瑞幸实现了高质量、规模化的稳步发展。

此外,相较于企业单打独斗式技术研发,瑞幸还打造开放协同的AI产业生态圈,响应国家鼓励人工智能开源协同、推动千行百业普及智能应用的政策导向,引领消费行业整体升级转型。

在今年的WAIC现场,瑞幸携手阿里云、百度智能云、飞书、华为云、火山引擎、腾讯云、天数智芯、亚马逊云科技(AWS)等科技企业及上下游合作伙伴,首次公开展示其共同打造的“智萃生态圈”。整体而言,瑞幸“人、货、场”全链路数智化底座与“智萃生态圈”的构建,正是消费领域响应上述顶层设计的典型样本。它让“人工智能+消费”不再停留于政策文件,而是落地为可感知、可量化、可复制的商业实践。

从WAIC国家战略顶层指引,到国家级专项规划落地部署,再到瑞幸等本土民企扎根消费一线的技术实践,民营消费企业智能发展路径清晰可见。未来,随着更多实体企业跟进 “人工智能+消费”转型,智能技术将持续释放内需潜力,以智能经济新形态驱动高质量发展,让数字技术真正赋能千行百业、惠及亿万百姓。同时也为“十五五”时期“培育打造消费新业态新模式新场景”提供了可供借鉴的产业范本。

文/王子扬

编辑 唐峥

校对 柳宝庆

On July 17th, the 2026 World Artificial Intelligence Conference (WAIC2026) kicked off in Shanghai. Standing at a turning point in the era where the country is promoting intelligent transformation and cultivating new quality productive forces, the State Council has just approved and issued the "15th Five Year Plan for Expanding Consumption", which clearly proposes to deepen the promotion of "artificial intelligence+consumption", using intelligent technology to empower physical consumption as the core lever for expanding domestic demand and promoting consumption; The outline of the 15th Five Year Plan comprehensively deploys the implementation of the "Artificial Intelligence+" action, and the 2026 government work report further proposes to create a new form of intelligent economy. A set of top-down and layer by layer intelligent development policy system has been formed.

WAIC2026 exclusive freshly made beverage partner - Luckin Coffee.

How can private enterprises respond to the call of the times and serve the needs of the public with AI (Artificial Intelligence) technology when the national action of "Artificial Intelligence+" is implemented on the track of people's livelihood consumption? WAIC2026's exclusive freshly made beverage partner Luckin Coffee has provided the answer. At this conference, Luckin officially debuted as the "Luckin Smart Full Chain Cabin" digital intelligence exhibition hall, and for the first time, systematically released an AI driven industry blueprint for the future, presenting a full chain digital intelligence base covering "people, goods, and venues". When algorithms, computing power, and data stand behind a cup of coffee, and when private enterprises serve the daily lives of billions of consumers with intelligent means, Luckin's practice is becoming a touchable sample.

Let coffee understand consumers better

The "15th Five Year Plan for Expanding Consumption" proposes to expand the application scenarios of intelligent agents, promote the deep integration of artificial intelligence into life services, and make the digital consumption dividend accessible to the public. In the Luckin exhibition area, the AI landing scenario for ordinary consumers is the most intuitive manifestation of policy orientation.

At the WAIC2026 Luckin exhibition area, the section around "people" is particularly eye-catching. The AI agent "AI Lucky" brought by Ruixing made its debut. This intelligent assistant, which Ruixing called "Mouth for Mouth", has been fully connected to the super application ecology of Qianwen, WeChat, Alipay and so on. Users can complete the order with their mouth. Whether it's "a cup of signature coconut family" or "recommending hot, creamy coffee", AI Lucky can bring you personalized recommendations.

Luckin Coffee pop-up store.

This intelligent agent provides users with a more convenient and efficient full scene digital coffee consumption experience. The 2026 government work report clearly proposes to accelerate the promotion of the new generation of intelligent terminals and agents, and promote the evolution of artificial intelligence from a "tool" to an "intelligent agent" deeply embedded in the entire consumption process. Luckin's "AI Lucky" is the implementation of this policy orientation on the enterprise side. Luckin has over 35000 stores, with a cumulative transaction customer base exceeding 450 million. By embedding AI intelligent agents into daily consumption scenarios of tens of millions, artificial intelligence is no longer a "black technology" in the laboratory, but a daily reality accessible to thousands of households.

Not only front-end interaction, but also Luckin Coffee's data-driven product development system that combines user feedback, market analysis, launch timing, and taste trends, precisely fits the national policy orientation of "artificial intelligence+consumption" to encourage personalized and experiential consumption. With lightweight and inclusive AI services, Luckin Coffee continues to tap into the potential of mass consumption and inject small but lasting vitality into expanding domestic demand.

AI penetrates the full chain of intelligent manufacturing in the industrial chain

The comprehensive promotion of digital intelligence technology empowerment "is an important direction first explicitly proposed in the" 15th Five Year Plan "outline, and has become a key lever for promoting industrial upgrading and cultivating new quality productivity. If front-end AI interaction brings technology and consumers closer together, and a full chain intelligent system runs through raw material procurement, production baking, and global logistics, it demonstrates Luckin's deep ability to transform the physical industrial chain with AI and implement industrial intelligent transformation.

In Luckin's digitalized supply chain system, AI technology has been deeply embedded in every link from procurement, warehousing, logistics to production. From a coffee bean to a cup of coffee, AI is reshaping the operational logic of the entire industry chain. Luckin Coffee has established long-term procurement cooperation with high-quality global production areas such as Yunnan, Brazil, and Ethiopia in China, and has created a "Luckin Coffee Exclusive Coconut Island" in Indonesia, agreeing to jointly purchase approximately 1 million tons of coconut raw materials over five years. Behind these global supply chain layouts are AI driven demand forecasting and procurement decision-making systems that provide precise support. Algorithms predict consumption cycles, balance supply and demand fluctuations, reduce resource mismatches, and connect the intelligent circulation chain of "overseas raw materials to the domestic market".

On the production and manufacturing side, Luckin Coffee is located in four baking bases in Pingnan, Kunshan, Qingdao, and Xiamen (under construction), forming a collaborative supply matrix with a total production capacity of over 155000 tons in the future. It will simultaneously implement a dual wheel development model of digital intelligent manufacturing and green low-carbon, becoming a model for large-scale and intensive intelligent production in the food processing industry, echoing the national deployment to promote the digital and green transformation of the manufacturing industry.

From a green bean to a cup of coffee, AI algorithms run through every link of procurement, warehousing, processing, and distribution, completely reconstructing the extensive operation mode of the traditional beverage industry. This full chain intelligent supply chain is a true epitome of private enterprises relying on intelligent technology to reduce costs and increase efficiency, and consolidate the foundation of physical industries. When a coffee company integrates AI, it is no longer just a "coffee seller", but a pioneer of "AI+manufacturing" in the consumer goods field, which is a reflection of "creating a new form of intelligent economy" in the real economy.

Validate the commercial value of AI through economies of scale

Since its establishment, Luckin Coffee has expanded its store network to over 35000 in less than nine years. What supports this scale is not the brute force that blindly expands, but a set of thinking 'numerical intelligence brains'. In the dimension of "field", Luckin Coffee deeply integrates AI technology throughout the entire lifecycle of store location selection, construction, and operational fulfillment. Relying on big data algorithms to accurately layout the store network, coupled with standardized construction systems and other digital "black technologies", Luckin Coffee has achieved steady development with high quality and scale.

In addition, compared to the independent technology research and development of enterprises, Luckin Coffee has also built an open and collaborative AI industry ecosystem, responding to the national policy of encouraging open source collaboration of artificial intelligence and promoting the popularization of intelligent applications in various industries, leading the overall upgrading and transformation of the consumer industry.

At this year's WAIC site, Ruixing joined hands with Alibaba Cloud, Baidu AI Cloud, Feishu, Huawei Cloud, Volcano Engine, Tencent Cloud, Tiantian Smart Core, Amazon Cloud Technology (AWS) and other technology enterprises and upstream and downstream partners to publicly display the "Smart Circle" jointly created by Ruixing for the first time. Overall, the construction of Luckin Coffee's "people, goods, and market" full chain digital intelligence base and "smart ecosystem" is a typical example of the consumer sector responding to the above top-level design. It enables' artificial intelligence+consumption 'to no longer be limited to policy documents, but to be implemented as perceptible, quantifiable, and replicable business practices.

From the top-level guidance of WAIC national strategy, to the implementation and deployment of national level special plans, and to the technological practices of local private enterprises such as Luckin Coffee rooted in the front line of consumption, the intelligent development path of private consumer enterprises is clearly visible. In the future, as more physical enterprises follow the transformation of "artificial intelligence+consumption", intelligent technology will continue to unleash the potential of domestic demand, drive high-quality development with new forms of intelligent economy, and truly empower thousands of industries and benefit billions of people with digital technology. At the same time, it also provides a reference industry model for cultivating and creating new consumer formats, models, and scenarios during the 15th Five Year Plan period.

Wen/Wang Ziyang

Editor Tang Zheng

Proofreading by Liu Baoqing

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