果园+咖啡+五星级 一个农家乐的“留客”之道The way to retain guests in a five-star farmhouse with orchard+coffee

几天前，吉丽驱车从红枫湖畔一条波浪路上经过时，路边一所小房子吸引了她。几天后，她专程找了过来。

云团子咖啡屋。李锦明 摄

坐在屋檐下，微风拂面、果香扑鼻、鸟鸣阵阵，吉丽感觉整个人松弛了下来。“和朋友在这边说说笑笑，感觉特别棒。”吉丽说，打卡过很多咖啡馆，还觉得这一杯特别醇香。冲着这感觉，以后一定会常来。

吉丽坐的地方，是清镇市红枫湖镇大冲村玉岛红枫庄园里的“云团子”咖啡馆。

过去，这片500多亩的果园一直按传统方式经营。游客入园采摘，摘完就走，停留时间短，消费单一。“留不住人。”果园负责人陶艳说。

游客正在点单。李锦明 摄

改变从去年开始。陶艳决定扩展新业态——把一间闲置多年的水果分拣房改造成咖啡馆。“一个是吸引更多年轻人来打卡，一个是深耕餐饮板块，从食材、环境到服务全方位提质。”陶艳说。

陶艳虽然也曾经营过咖啡，但她决定，还是让年轻人来做。

30岁出头的周鑫，被果园被景色打动，找到陶艳说出自己的想法。两人一拍即合，周鑫全权负责咖啡馆的运营，陶艳则专心管果园和农家乐——各管一摊，让专业人干专业事。

坐落于果园深处的云团子咖啡屋。雷森珽 摄

今年5月1日，“云团子”正式营业。这家原木色桌椅、通透玻璃窗、绿草坪环绕的咖啡馆出圈了，同时引流的还有那杯木姜子特调。

果园还是那个果园，但多了咖啡香。上午客人入园采摘，下午坐下来喝杯咖啡，吃顿农家菜——消费链条拉长了，停留时间变长了，果园从“摘完就走”变成了“来了就不想走”。

“丰富我们自己的业态，同时也留得住客人。客人来红枫湖游玩，形成了一个完整的闭环，我们自己也能创收。”陶艳说。

陶艳正在摆放果品。李锦明 摄

这片果园今年预计出产梨子、黄桃和蟠桃40万斤，采摘期从6月持续到9月。今年冬天，100亩老品种桃树还将被改良嫁接，新品种“颜值更高、果香更浓、口感更好”。

传统果园长出咖啡馆，并不意味丢掉老本行。2025年底，玉岛红枫庄园获评贵州省“五星级农家乐”。陶艳的思路很清晰：果园品质是根，咖啡是引子，农家乐是留住客人的底气。

这杯咖啡的价值，不在于它本身卖了多少杯，而在于它让一个传统果园完成了从“商品”到“生活”的转身——不同的人在这里各取所需：孩子摘果子，年轻人喝咖啡，一家人坐下来吃顿农家菜，各得其乐。

清镇融媒记者 | 李锦明 雷森珽

编辑 | 刘晓丽 杜琳娜

二审 | 杨厚信

三审 | 王艳妮

A few days ago, when Jili was driving past a wavy road by Hongfeng Lake, a small house on the roadside attracted her. A few days later, she came over specifically.

Yuntuanzi Cafe. Photo by Li Jinming

Sitting under the eaves, with a gentle breeze brushing her face, fruity aroma wafting, and birds chirping, Jili felt her whole body relax. Talking and laughing with friends over here feels really great, "said Jili, who has checked into many cafes and found this cup particularly fragrant. Based on this feeling, I will definitely come back often in the future.

Jili is sitting at the "Yuntuanzi" caf é in Yudao Hongfeng Manor, Dachong Village, Hongfenghu Town, Qingzhen City.

In the past, this orchard of over 500 acres has been operated in a traditional way. Tourists enter the park to pick and leave after picking, with short stay time and single consumption. Can't keep people, "said Tao Yan, the person in charge of the orchard.

Tourists are placing orders. Photo by Li Jinming

The change started last year. Tao Yan decided to expand into a new business model by transforming a fruit sorting room that had been idle for many years into a coffee shop. One is to attract more young people to come and check in, and the other is to deeply cultivate the catering sector, improving the quality of ingredients, environment, and service in all aspects, "said Tao Yan.

Although Tao Yan had also run a coffee business before, she decided to let young people do it.

Zhou Xin, in his early thirties, was moved by the scenery of the orchard and approached Tao Yan to express his thoughts. The two of them hit it off immediately. Zhou Xin was fully responsible for the operation of the coffee shop, while Tao Yan focused on managing the orchard and farmhouse - each managing a stall and letting professionals do professional work.

The Yuntuanzi Coffee House is located deep in the orchard. Photo by Lei Senjun

On May 1st of this year, "Yuntuanzi" officially opened for business. This coffee shop, surrounded by natural wood colored tables and chairs, transparent glass windows, and green lawns, has gone out of its way. At the same time, it also attracts traffic with that cup of wood ginger special.

The orchard is still the same orchard, but with an added aroma of coffee. In the morning, customers enter the orchard to pick fruits, and in the afternoon, they sit down for a cup of coffee and a meal of farm vegetables - the consumption chain has been extended and the stay time has become longer. The orchard has changed from "picking and leaving" to "not wanting to leave when they come".

Enriching our own business model while also retaining customers. Customers visiting Hongfeng Lake form a complete closed loop, and we can also generate revenue ourselves, "said Tao Yan.

Tao Yan is arranging fruits. Photo by Li Jinming

This orchard is expected to produce 400000 kilograms of pears, yellow peaches, and peaches this year, with a harvesting period from June to September. This winter, 100 acres of old peach trees will be improved and grafted, and new varieties will have higher appearance, stronger fruit aroma, and better taste.

Growing coffee shops in traditional orchards does not mean losing one's old profession. By the end of 2025, Yudao Hongfeng Manor will be awarded the title of "Five Star Farmhouse" in Guizhou Province. Tao Yan's idea is very clear: orchard quality is the root, coffee is the introduction, and rural tourism is the confidence to retain customers.

The value of this cup of coffee lies not in how many cups it has sold, but in how it has transformed a traditional orchard from a "commodity" to a "life" - different people come here to get what they need: children pick fruits, young people drink coffee, and families sit down to eat farm food, enjoying themselves.

Qingzhen Integrated Media Reporter | Li Jinming, Lei Senyue

Editor | Liu Xiaoli and Du Lina

Second instance | Yang Houxin

Third instance review | Wang Yanni