咖啡盛会落地拉萨 赋能文旅融合高质量发展The grand coffee event has landed in Lhasa, empowering the integration of culture and tourism for high-quality development

8月13日至16日，全国知名巡回IP“美好的咖啡”第18站活动亮相拉萨王府井购物中心。本次高规格高原咖啡文化盛会集结全国优质咖啡品牌、本土特色咖啡力量，融合文创、甜品、轻食等多元业态，丰富拉萨都市休闲消费场景，为市民游客带来全新的高海拔咖啡体验，以潮流文化赋能拉萨市文旅商贸融合发展。

作为本次全国巡展的重要站点，拉萨站活动吸引力十足，汇聚全国近30座城市的50余家头部精品咖啡品牌，其中近八成品牌首次入驻拉萨。国内咖啡赛事冠军品牌、行业百强门店、资深咖啡匠人齐聚高原，不仅将国内顶尖的精品咖啡文化、成熟的行业发展理念带入拉萨，更带来各地独具地域特色的创意特调咖啡产品，让市民游客足不出拉萨，就能一站式品鉴全国各地的特色咖啡风味。

“我们品牌主打广东特色咖啡，这次咖啡节氛围浓厚、体验感极佳。”渣叔咖啡主理人渣叔表示，此次来到拉萨参与活动，不仅是品牌展示的契机，更是行业交流的平台，希望通过南北咖啡从业者的互动互通，共同传播推广精品咖啡文化。

来自上海的澡堂咖啡是国内咖啡赛事优质品牌，曾斩获2023年世界咖啡类大赛国内第一名。品牌主理人面团介绍，此次携特色创意特调产品登陆拉萨，旨在将一线城市的精品咖啡理念带到高原，同时深度感受拉萨本土文化，汲取高原创作灵感，反推品牌产品创新升级。

本地咖啡品牌西子咖啡深耕西藏本土行业多年，曾参与贵阳、杭州等多地咖啡节活动。品牌主理人西绕拉珍坦言，此次全国性咖啡盛会落地拉萨意义深远，为本土咖啡从业者搭建了对外交流、学习借鉴的优质平台，有效促进区内外咖啡文化交往交流交融，助力本土咖啡产业提质升级。

精彩纷呈的咖啡盛宴，也让广大市民尽享休闲美好生活。市民当增说道：“在家门口就能品尝到全国各地的特色咖啡，还能近距离了解咖啡文化、学习行业知识，这样的活动特别有意义。”

据了解，“美好的咖啡”全国巡展落地拉萨，是内地潮流消费IP入藏、丰富高原消费业态的生动实践。活动以咖啡文化为纽带，成功搭建“外来品牌引进、本土产业输出”的双向交流桥梁，既引入了前沿的潮流消费模式，也为拉萨本土咖啡、文旅特色品牌搭建了展示推广的舞台。

拉萨王府井购物中心招商运营总监侯孝金表示，引进全国性精品咖啡节活动，一方面补齐了拉萨潮流休闲消费短板，打造城市全新网红打卡地，丰富市民游客休闲生活;另一方面依托大型文旅商贸活动集聚人气、拉动市场消费，助力本土特色咖啡产业走出高原，持续推动拉萨文旅、商贸、消费深度融合，为刺激消费拉动内需和城市高质量发展注入新活力。

本次活动将持续至8月16日，市民及各地游客可前往现场，沉浸式邂逅高海拔咖啡浪漫，感受新潮的高原都市文旅魅力。

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【责任编辑：邵冰琦】来源：鲁网

From August 13th to 16th, the 18th stop of the nationally renowned touring IP "Beautiful Coffee" was unveiled at the Wangfujing Shopping Center in Lhasa. This high-level high-altitude coffee culture event gathers high-quality coffee brands and local specialty coffee forces from across the country, integrating diverse formats such as cultural and creative, dessert, and light food, enriching the leisure consumption scene in Lhasa, bringing a new high-altitude coffee experience to citizens and tourists, and empowering the integrated development of culture, tourism, and commerce in Lhasa with trendy culture.

As an important stop of this national tour, Lhasa Station is highly attractive, gathering more than 50 top boutique coffee brands from nearly 30 cities across the country, with nearly 80% of the brands settling in Lhasa for the first time. The champion brands of domestic coffee competitions, top 100 stores in the industry, and experienced coffee craftsmen gather on the plateau, bringing not only the top-notch boutique coffee culture and mature industry development concepts from China to Lhasa, but also creative and special coffee products with unique regional characteristics from various regions, allowing citizens and tourists to taste the unique coffee flavors from all over the country without leaving Lhasa.

"Our brand focuses on Guangdong specialty coffee, and this coffee festival has a strong atmosphere and excellent sense of experience." The manager of Zhashu Coffee said that this visit to Lhasa to participate in the event is not only an opportunity for brand display, but also a platform for industry exchange, hoping to jointly spread and promote the high-quality coffee culture through interaction between coffee practitioners in the north and south.

Bathhouse Coffee from Shanghai is a high-quality brand in domestic coffee competitions, having won first place in the 2023 World Coffee Competition in China. Brand manager Dough introduced that this time, with its unique creative and specially formulated products, it aims to bring the concept of boutique coffee from first tier cities to the plateau, while deeply experiencing the local culture of Lhasa, drawing inspiration from plateau creativity, and promoting the innovation and upgrading of brand products.

Xizi Coffee, a local coffee brand, has been deeply rooted in the local industry in Xizang for many years, and has participated in coffee festivals in Guiyang, Hangzhou and other places. Brand manager Xi Rao La Zhen frankly stated that the landing of this national coffee event in Lhasa has profound significance, providing a high-quality platform for local coffee practitioners to exchange and learn from, effectively promoting the exchange and integration of coffee culture within and outside the region, and helping to improve the quality and level of the local coffee industry.

The exciting and diverse coffee feast also allows the general public to enjoy a leisurely and beautiful life. Citizen Dangzeng said, "You can taste specialty coffee from all over the country right at your doorstep, and also get up close to learn about coffee culture and industry knowledge. Such activities are particularly meaningful

It is reported that the national exhibition of "Beautiful Coffee" has landed in Lhasa, which is a vivid practice of mainland trendy consumption IP entering Tibet and enriching high-altitude consumption formats. The event takes coffee culture as a link and successfully builds a two-way communication bridge between "introducing foreign brands and exporting local industries". It not only introduces cutting-edge trendy consumption models, but also provides a stage for showcasing and promoting local coffee and cultural tourism brands in Lhasa.

Hou Xiaojin, the Director of Investment and Operations at Lhasa Wangfujing Shopping Center, stated that the introduction of a nationwide boutique coffee festival event not only fills the gap in Lhasa's trendy leisure consumption, but also creates a new popular check-in spot in the city, enriching the leisure life of citizens and tourists; On the other hand, relying on large-scale cultural, tourism, and commercial activities to gather popularity and drive market consumption, it helps the local specialty coffee industry to break out of the plateau, continuously promotes the deep integration of cultural, tourism, commerce, and consumption in Lhasa, and injects new vitality into stimulating consumption, driving domestic demand, and promoting high-quality urban development.

This event will last until August 16th, and citizens and tourists from all over the world can go to the site to immerse themselves in the romance of high-altitude coffee and experience the trendy cultural and tourism charm of high-altitude cities.

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[Editor in charge: Shao Bingqi] Source: Luwang