2026WBrC世界咖啡冲煮大赛中国区总决赛在贵阳举行The 2026WBrC World Coffee Brewing Competition China Finals will be held in Guiyang

7月16日至19日，2026“爽爽贵阳·世界风味餐饮消费周”暨2026WBrC世界咖啡冲煮大赛中国区总决赛在贵阳举行。这是该项国际顶级咖啡赛事首次落地素有“咖啡冠军之城”美誉的贵阳，标志着这座拥有超3000家咖啡品类店的城市，在咖啡产业链与赛事经济融合上迈出重要一步。

作为通往WBrC世界咖啡冲煮大赛全球总决赛的重要选拔通道，本届中国区赛事历时11个月，先后在成都、澳门、深圳、台州、拉萨、贵阳9个赛区进行巡回选拔，最终遴选出40余位顶尖冲煮选手齐聚贵阳对决。比赛设置“指定冲煮”与“自选冲煮”两大环节——前者比拼选手在严格统一标准下的技术硬实力，后者则由选手自主设计创意展演，考验对咖啡风味的深度理解与美学表达。7月19日，中国区总冠军将在贵阳诞生。

“贵阳拥有超过3000家咖啡馆，咖啡文化的积淀与门店密度，在全国都名列前茅。我们把总决赛放在这里，正是希望赛事能真正走进大众日常消费场景，让比赛与城市生活同频共振。”上海博华国际展览有限公司FHL事业部市场总监王蕊介绍。

赛事举办期间，“超级引力咖啡节”同步开启，为市民和游客打造沉浸式咖啡文化体验空间。7月17日至19日，最具互动性的“冠军回吧台”环节在现场持续开展。2025世界咖啡冲煮大赛全球总冠军彭近洋、2026世界咖啡师大赛深圳赛区冠军徐可馨、CCL中国咖啡联盟冲煮评审委员会委员强华、2026世界咖啡师大赛中国区季军梁嘉宸、中国咖啡冲煮大赛评审雷鸣等多位冠军级主理人轮番现身咖啡摊位，面对面为市民冲煮咖啡、分享创作理念。同时，多家本土咖啡品牌也在现场同步出品特色饮品，冠军技艺与本土风味在同一吧台对话碰撞，让消费者无需报名、不设门槛，即可零距离感受“冠军级”咖啡体验。

参赛选手可乐难掩激动：“贵阳是全国闻名的咖啡冠军之城，那股生生不息的力量特别感染人。出去比赛时，只要提起自己是贵阳人，别人都会觉得贵阳咖啡师很厉害，这全靠家乡咖啡人的努力。所以这次回来交答卷，我特别开心，也觉得很奇妙。”

据悉，贵阳市将邀请中国区总决赛冠军选手及国际评审，与贵阳本土咖啡冠军领队分三组深入南明区、云岩区和观山湖区的主要商圈，走访意式、手冲、创意特调本土小微咖啡店，带动贵阳咖啡产业链发展。

近年来，贵阳市持续培育咖啡文化土壤，本土咖啡品牌蓬勃发展。此次赛事的落地，是贵阳市践行“五精”文旅消费战略的又一次生动实践。活动以“赛事+咖啡+消费”的创新模式，成功引进顶级咖啡赛事IP，汇聚来自全国各地的选手、评审、品牌主理人与咖啡爱好者，有效带动周边餐饮、住宿、交通等综合消费增长，充分释放赛事经济的辐射效应。本次赛事与系列文化活动的举办，不仅进一步巩固了贵阳“咖啡冠军之城”的城市名片，也为提升城市文旅吸引力、推动消费提质升级提供了有力支撑。随着中国区总冠军的诞生以及后续探店交流的深入，这场夏日咖啡盛宴将为贵阳留下长久的产业回响与文化记忆。

贵州日报天眼新闻记者 吴韵

图/实习生 酉思琪

编辑 刘霜

二审 张芬

三审 陈治宽

From July 16th to 19th, the 2026 "Shuangshuang Guiyang · World Flavor Catering Consumption Week" and the 2026WBrC World Coffee Brewing Competition China Finals will be held in Guiyang. This is the first time that this international top-level coffee competition has landed in Guiyang, known as the "City of Coffee Champions", marking an important step in the integration of the coffee industry chain and the event economy in this city with over 3000 coffee category stores.

As an important selection channel leading to the global finals of the WBrC World Coffee Brewing Competition, this year's China region competition lasted for 11 months and conducted touring selections in 9 regions including Chengdu, Macau, Shenzhen, Taizhou, Lhasa, and Guiyang. Eventually, more than 40 top brewing players were selected to compete in Guiyang. The competition consists of two main stages: "designated brewing" and "optional brewing" - the former competes with contestants' technical strength under strict and unified standards, while the latter is designed and creatively demonstrated by contestants themselves, testing their deep understanding and aesthetic expression of coffee flavor. On July 19th, the China regional champion will be born in Guiyang.

Guiyang has over 3000 coffee shops with a rich coffee culture and a high density of stores, ranking among the top in the country. We have placed the finals here in the hope that the competition can truly enter the daily consumption scene of the public and resonate with urban life, "said Wang Rui, Marketing Director of FHL Business Unit of Shanghai Bohua International Exhibition Co., Ltd.

During the event, the "Super Gravity Coffee Festival" will be launched simultaneously, creating an immersive coffee culture experience space for citizens and tourists. From July 17th to 19th, the most interactive "Champion Returns to the Bar" event will continue on site. Peng Jinyang, the global champion of the 2025 World Coffee Brewing Competition, Xu Kexin, the champion of the Shenzhen division of the 2026 World Barista Competition, Qiang Hua, a member of the CCL China Coffee Alliance Brewing Evaluation Committee, Liang Jiachen, the third place winner of the 2026 World Barista Competition in China, and Lei Ming, a judge of the China Coffee Brewing Competition, took turns appearing at coffee stalls to brew coffee for citizens and share their creative ideas face-to-face. At the same time, multiple local coffee brands are also simultaneously producing specialty drinks on site. Champion skills and local flavors collide and converse at the same bar, allowing consumers to experience the "champion level" coffee experience up close without registration or threshold requirements.

Contestant Coca Cola couldn't hide his excitement: "Guiyang is a nationally renowned city of coffee champions, and that endless power is particularly infectious. When going out to compete, as long as you mention that you are from Guiyang, others will think that the baristas in Guiyang are very skilled, all thanks to the efforts of the local baristas. So this time when I came back to submit my answer, I was very happy and felt wonderful

It is reported that Guiyang City will invite the champion contestants and international judges of the China Regional Finals to work with the local coffee champion team leader of Guiyang in three groups to visit the main business districts of Nanming District, Yunyan District, and Guanshanhu District, visiting Italian, handmade, and creative local small and micro coffee shops, and driving the development of Guiyang's coffee industry chain.

In recent years, Guiyang city has continued to cultivate a coffee culture soil, and local coffee brands have flourished. The landing of this competition is another vivid practice of Guiyang City's implementation of the "Five Refinements" cultural and tourism consumption strategy. The event adopts an innovative model of "events+coffee+consumption", successfully introducing top coffee event IPs, gathering contestants, judges, brand managers, and coffee enthusiasts from all over the country, effectively driving the comprehensive consumption growth of surrounding catering, accommodation, transportation, and fully releasing the radiation effect of the event economy. The hosting of this event and a series of cultural activities not only further consolidates Guiyang's urban identity as the "Coffee Champion City", but also provides strong support for enhancing the city's cultural and tourism attractiveness and promoting consumer upgrading. With the birth of the China regional champion and the deepening of subsequent store visits and exchanges, this summer coffee feast will leave a lasting industrial resonance and cultural memory for Guiyang.

Guizhou Daily Tianyan News reporter Wu Yun

Image/Intern You Siqi

Editor Liu Shuang

Second instance Zhang Fen

Third instance review by Chen Zhikuan