美国人正抛弃咖啡店？当地居家咖啡消费量创新高Are Americans abandoning coffee shops? Local home coffee consumption hits new high

中新经纬4月15日电 据路透社报道，行业数据显示，远程办公模式与省钱需求正推动美国居家咖啡消费量上升，这与疫情前人们更多在咖啡馆消费的趋势截然相反。

据报道，美国国家咖啡协会周二发布的一项调查显示，在受访前一天饮用过咖啡的人群中，85%是在家饮用，创下该统计口径自2012年以来的最高值。

调查同时显示，在选择外出喝咖啡的人群中，多数人是在办公室或通过驾车得来速渠道购买，仅有少部分人会走进实体咖啡店。

前雀巢高管、现咖啡行业顾问Gerd Müller-Pfeiffer称，通勤减少的混合办公生活方式，以及部分人群面临的经济压力，是推动居家咖啡消费增长的两大主要因素。

上述人士表示，居家咖啡消费增长的第三个原因是家用设备品质提升。“如今家用咖啡机做出的咖啡，口感已接近门店水准。”他说道。

报道提到，受主要咖啡生产国产量短缺影响，咖啡价格在去年年底创下历史新高，美国是全球最大的咖啡消费市场，目前美国咖啡价格仍处于历史高位。尽管消费方式发生变化，但美国国家咖啡协会数据显示，受访前一天饮用过咖啡的人群占比稳定在66%，高于包括瓶装水在内的其他所有饮品。美国咖啡爱好者平均每天饮用2.8杯咖啡，全美每日咖啡消费量超5亿杯。

中新经纬注意到，2026年1月份，全球连锁咖啡品牌星巴克发布了截至2025年12月28日的2026财年第一财季业绩报告。第一财季总净收入为99.15亿美元，同比增长5.5%；营业利润8.91亿美元，同比下滑20.6%；归母净利润为2.93亿美元，同比下滑62.4%。

其中，财报提到，按非GAAP准则计算，星巴克营业利润率同比下降1.8个百分点至10.1%。主要原因是为支持“重返星巴克”战略而进行的劳动力投资以及由咖啡(豆)价格上涨和关税上涨引起的通胀压力。(中新经纬APP)

On April 15th, according to Reuters, industry data shows that remote work models and the need to save money are driving up the consumption of coffee at home in the United States, which is completely opposite to the trend of people spending more in coffee shops before the pandemic.

According to reports, a survey released by the National Coffee Association on Tuesday showed that 85% of people who had consumed coffee the day before the survey did so at home, setting a new record for this statistical caliber since 2012.

The survey also shows that among the group of people who choose to go out for coffee, most of them purchase it through office or car hailing channels, and only a small number of people will walk into physical coffee shops.

Former Nestle executive and current coffee industry consultant Gerd M ü ller Pfeiffer stated that the reduced commuting and mixed office lifestyle, as well as the economic pressure faced by some groups, are the two main factors driving the growth of home coffee consumption.

The third reason for the growth in home coffee consumption is the improvement in the quality of household equipment, according to the above-mentioned individuals. Nowadays, the coffee made by home coffee machines has a taste that is close to the level of stores, "he said.

The report mentioned that due to the shortage of production in major coffee producing countries, coffee prices reached a historic high at the end of last year. The United States is the world's largest coffee consumer market, and currently, coffee prices in the United States are still at historic highs. Despite changes in consumption patterns, data from the National Coffee Association in the United States shows that the proportion of people who had consumed coffee the day before the survey remained stable at 66%, higher than all other beverages including bottled water. On average, coffee enthusiasts in the United States drink 2.8 cups of coffee per day, and the daily consumption of coffee in the United States exceeds 500 million cups.

China News Service noted that in January 2026, the global chain coffee brand Starbucks released its first quarter performance report for the 2026 fiscal year ending on December 28, 2025. The total net income for the first fiscal quarter was 9.915 billion US dollars, a year-on-year increase of 5.5%; Operating profit was 891 million US dollars, a year-on-year decrease of 20.6%; The net profit attributable to the parent company was $293 million, a year-on-year decrease of 62.4%.

Among them, the financial report mentioned that according to non GAAP standards, Starbucks' operating profit margin decreased by 1.8 percentage points year-on-year to 10.1%. The main reasons are labor investment to support the "Return to Starbucks" strategy and inflationary pressure caused by rising coffee (bean) prices and tariffs. (Zhongxin Jingwei APP)