涪陵榨菜玩出新花样 榨菜咖啡来一杯？Fuling pickled vegetables come up with a new style. Would you like a cup of pickled vegetable coffee?

9月9日，“文化中国行 长江文化探访”主题采访活动走进涪陵榨菜历史记忆馆，市民游客在这里品尝到涪陵榨菜咖啡等最新研发的产品。作为出口90多个国家、全球热销200亿包的“硬通货”，涪陵榨菜正通过与数字品牌联名等新玩法，探寻一条“农文旅”融合发展的新模式。

“好独特的口感，太奇妙了！”游客王女士喝了榨菜咖啡后感叹道，当奶盖与咖啡混合后，舌尖还能感受到榨菜颗粒，层次感特别丰富。

榨菜咖啡。

“近些年，我们不断寻求拓展榨菜的新应用场景，在传统佐餐场景基础上，不断探索其他用途。”重庆市涪陵榨菜集团股份有限公司副总经理袁国胜表示，作为家喻户晓的国民级佐餐品牌，涪陵榨菜大胆突破了“佐餐下饭”的传统定位，在完整保留榨菜脆嫩口感与经典风味的同时，将榨菜颗粒融入咖啡之中，创新推出“嚼着喝的咖啡”，为消费者带来耳目一新的饮食体验。

同时，他们打破传统佐餐场景，通过与数字品牌联名，寻求成为现代年轻人娱乐生活搭子。还和游戏联名推出新产品“乌江老贝榨”。

涪陵榨菜历史记忆馆。

作为“世界三大名腌菜”之一，目前涪陵榨菜已出口90多个国家，全球热销200亿包。当前，他们正在规划推动一档吃涪陵榨菜免费游重庆的活动，探寻一条“农文旅”融合发展的新模式。

涪陵榨菜历史记忆馆。

涪陵榨菜历史记忆馆作为涪陵榨菜文化陈列馆，是在涪陵榨菜创始人邱寿安的故居——邱家大院的原有风貌之上，经过发掘勘探、系统论证、修旧如旧的修缮处理，具有前瞻性和创造性地加工打造的榨菜历史文物馆，充分整合了榨菜种植、加工、参观、体验等多元功能，是涪陵区核心旅游带的重要组成部分，文旅新地标。

工作人员正在制作榨菜。

涪陵区文化遗产研究保护中心副主任王雅雯介绍，他们以榨菜为载体，深挖涪陵本土文化，用多样的艺术形式讲好榨菜故事、涪陵故事，希望能有更多人了解涪陵风土人情和深厚历史文化底蕴。

上游新闻记者 黎静 摄影 甘侠义

On September 9th, the themed interview activity of "Exploring the Yangtze River Culture during the Cultural China Tour" entered the Fuling Pickled Vegetable Historical Memory Museum, where citizens and tourists tasted the latest developed products such as Fuling Pickled Vegetable Coffee. As a "hard currency" that exports to over 90 countries and sells 20 billion bags globally, Fuling Pickled Mustard is exploring a new model of integrated development of agriculture, culture, and tourism through new methods such as co branding with digital brands.

What a unique taste, so wonderful! "Exclaimed Ms. Wang, a tourist, after drinking the pickled vegetable coffee. When the milk cap is mixed with the coffee, the tip of her tongue can still feel the pickled vegetable particles, and the layering is particularly rich.

Pickled vegetable coffee.

In recent years, we have been constantly seeking to expand the new application scenarios of pickled vegetables, and exploring other uses on the basis of traditional meal pairing scenarios, "said Yuan Guosheng, Deputy General Manager of Chongqing Fuling pickled vegetable group Co., Ltd. As a well-known national level meal pairing brand, Fuling pickled vegetables have boldly broken through the traditional positioning of" serving with meals ". While fully preserving the crispy and tender taste and classic flavor of pickled vegetables, they have integrated pickled vegetable granules into coffee and innovatively launched" chewed coffee ", bringing consumers a refreshing dining experience.

At the same time, they break away from traditional dining scenes and seek to become a modern entertainment and lifestyle accessory for young people by collaborating with digital brands. We also collaborated with the game to launch a new product called "Wujiang Laobei Zha".

Fuling Pickled Vegetable Historical Memory Museum.

As one of the "three famous pickled vegetables in the world", Fuling pickled vegetables have been exported to more than 90 countries and sold 20 billion packs worldwide. Currently, they are planning and promoting a free trip to Chongqing to eat Fuling pickled vegetables, exploring a new model of integrated development of agriculture, culture, and tourism.

Fuling Pickled Vegetable Historical Memory Museum.

The Fuling Pickled Mustard Historical Memory Museum, as a cultural exhibition hall of Fuling Pickled Mustard, is built on the original style of the Qiu Family Courtyard, the former residence of Fuling Pickled Mustard founder Qiu Shou'an. Through excavation, exploration, systematic demonstration, and restoration, it is a forward-looking and creative museum of pickled mustard history and cultural relics. It fully integrates the diverse functions of pickled mustard planting, processing, visiting, and experiencing, and is an important part of the core tourism belt of Fuling District and a new landmark of cultural tourism.

The staff is making pickled vegetables.

Wang Yawen, Deputy Director of the Fuling District Cultural Heritage Research and Protection Center, introduced that they use pickled vegetables as a carrier to deeply explore the local culture of Fuling, and tell the stories of pickled vegetables and Fuling through various artistic forms. They hope that more people can understand the local customs and profound historical and cultural heritage of Fuling.

Upstream News Reporter Li Jing Photography Gan Xiayi