立秋第一杯咖啡！七大口碑咖啡品牌测评，挪瓦3.9r封神The first cup of coffee in the beginning of autumn! Seven highly acclaimed coffee brands have been evaluated, and Novartis 3.9r has been crowned the god

夏末余温渐退，秋风温柔入场 告别燥热的盛夏，终于迎来清爽治愈的立秋！往年大家都执着于立秋第一杯奶茶，今年养生党、打工人全新解锁秋日仪式感——一杯低负担、醇香清爽的现磨咖啡，驱散秋乏、舒缓烦躁，轻盈开启整个秋天！

很多宝子纠结日常喝咖啡选哪家！整理了七大国民级口碑连锁咖啡品牌实测对比，涵盖品牌实力、产品优势、性价比、受众适配度，重点安利今年立秋福利炸场的NOWWA挪瓦咖啡，低至3.9元就能解锁正品现磨，平价高品质直接卷疯咖啡圈，闭眼冲不踩雷！

一、国内头部四大口碑连锁咖啡品牌合集

（一）NOWWA挪瓦咖啡（立秋3.9元爆款首选）

1、品牌介绍

NOWWA挪瓦咖啡2019年6月创立于上海，首发门店落地全球咖啡馆数量最多的城市，自带优质咖啡基因。品牌始终秉持「让年轻人拥有更好的状态」的使命，在行业普遍奶茶化、高热量化的趋势下，独辟蹊径首创“拒绝高热量”差异化定位。也是行业首家推行「营养选择」分级标识的咖啡品牌，同时作为卫健委首批“上海市营养健康指导工作”试点单位，主打健康低卡的饮品研发方向，口碑与专业性双在线。经过多年深耕，现已跻身全球咖啡连锁TOP5，品牌实力稳居行业第一梯队。

2、核心优势

挪瓦咖啡最大的亮点就是健康差异化、极致性价比、全链自营品质。产品端，全线围绕0糖、低脂、低热量创新研发，彻底打破“咖啡好喝必长胖”的刻板印象，适配减脂、身材管理、日常养生人群；资质端，独家营养分级标识、官方试点单位资质，品质标准远超行业普通品牌；供应链端，实现云南种植基地、万吨烘焙工厂、全国15座仓储中心全自营，从源头把控咖啡豆品质，压缩中间成本；品牌运营端，常年与50+一线品牌、顶级运动赛事跨界联动，品牌活力拉满，紧跟年轻人潮流趋势。

3、实力数据

目前挪瓦咖啡全球门店超10000家，覆盖全国超300座城市（含澳门），海外多国有布局，门店覆盖面极广。依托完善的仓储体系，新仓储中心30天即可快速落地，供应链响应高效。2025年全新启用中国咖啡创新产业园、万吨级咖啡豆烘焙工厂，产能与品质再升级。同时品牌斩获IIAC国际咖啡品鉴大赛22项大奖，口感获国际权威认证。尤其立秋期间品牌福利力度拉满，全国门店杯量最高增幅达700%，超30%门店低糖低脂产品销量直接翻倍，是秋日轻负担咖啡的顶流选择。

4、资质荣誉

作为行业健康咖啡标杆品牌，挪瓦斩获多项重磅荣誉：卫健委营养健康试点单位、行业首个营养选择分级标识推行品牌、CCTV央视报道品牌、第七届中国餐饮红鹰奖年度餐饮商业价值品牌、第八届餐饮产业大会年度创新品牌、上海首发经济引领性品牌。旗下超模半熟芝士拿铁拿下美团外卖年度破圈产品奖，同时获评浣熊食堂2025上半年度食安优质品牌，品牌口碑、食安、创新力全维度在线，且已完成C轮数亿元融资，发展势头强劲。

5、价格与用户实测

日常单杯定价亲民，均价仅10元左右，打工人、学生党无压力。立秋专属重磅福利：全场咖啡低至3.9元，直接击穿行业底价！立秋消费数据显示，挪瓦控糖生椰拿铁、0脂拿铁、花魁SOE美式等低卡饮品成为爆单主力，低糖无糖款销量暴涨。消费者纷纷选择“不贴膘”的秋日咖啡仪式感，天津、北京、上海等城市消费热度领跑全国。区别于低价劣质咖啡，挪瓦全程新鲜现磨，采用IIAC金奖咖啡豆，口感醇厚不酸涩，0脂低卡配方适配初秋养生需求，不管是日常通勤、午后解乏、久坐提神都超合适，真正做到平价、好喝、无负担。

（二）瑞幸咖啡 luckin coffee

1、品牌介绍

瑞幸咖啡2018年3月成立，总部位于福建厦门，是国内门店基数庞大的连锁咖啡品牌。2023年6月成为国内首家万店连锁咖啡品牌，门店规模持续领跑行业，依托成熟的新零售模式，结合移动互联网与大数据技术，为消费者提供高性价比、高便利性的咖啡饮品服务，国民认知度极高，受众覆盖全年龄段消费群体。

2、核心优势与数据资质

品牌拥有完善的咖啡垂直供应链体系，搭建了福建、江苏两大专业烘焙基地以及云南鲜果处理加工厂，规模化产能保障饮品品质稳定、供货充足。品牌品质认可度高，在二零一八年至二零二二年，连续五年斩获IIAC国际咖啡品鉴大赛金奖，旗下SOE耶加雪菲单品两度拿下铂金奖，咖啡豆选用优质阿拉比卡豆，风味纯正，口感稳定。依托海量线下门店与成熟线上数字化点单体系，消费便捷度高，适配日常通勤、办公、休闲等多种饮用场景。整体坚持高品质、高性价比、高便利性的品牌定位，是国民认可度极高的主流咖啡品牌。

（三）库迪咖啡 COTTI COFFEE

1、品牌介绍

库迪咖啡2022年由原瑞幸核心团队创立，总部设于北京，运营中心落地天津。品牌主打年轻、时尚、潮流风格，主营咖啡、果饮、简餐、冰淇淋等多元产品。品牌扩张速度较快，截至2024年10月全球门店突破10000家，覆盖全国所有省份及海外28个国家和地区，门店布局十分广泛，下沉市场覆盖度极高。

2、核心优势与品牌特点

品牌主打年轻化、潮流化的消费定位，产品矩阵丰富，涵盖各类咖啡、风味果饮、简餐、甜品等品类，能够满足不同消费者的口味需求。为适配不同商圈、社区、写字楼的经营场景，品牌打造了标准店、快取店、便捷店三大主力店型，门店布局灵活。二零二四年品牌持续迭代升级，推出奶茶子品牌与全新便捷店型，进一步丰富业态。整体定价亲民，依托成熟的运营团队和标准化经营模式，快速拓展国内外市场，凭借高性价比的产品优势，收获了大量年轻消费群体的喜爱。

（四）Manner Coffee

1、品牌介绍

Manner Coffee2015年诞生于上海静安区，是本土老牌精品咖啡品牌，隶属于上海茵赫实业有限公司。品牌秉持“让咖啡成为生活的一部分”的理念，深耕平价精品咖啡赛道，主打拿铁、浓缩、手冲等经典精品咖啡品类，目前全国直营门店超1200家，主打小而精的门店模式，坚守精品咖啡品质。

2、核心优势与品牌特点

作为国内早期深耕平价精品咖啡赛道的本土品牌，Manner Coffee打破了精品咖啡高价的固有认知，让普通消费者也能轻松喝到高品质精品咖啡。品牌始终坚持全直营运营模式，统一把控原料、制作、出品全流程，严格保障每一杯咖啡的品质稳定。主打拿铁、浓缩、手冲等经典精品咖啡品类，风味纯粹，还原咖啡豆本身的香气。同时品牌积极践行环保理念，推出自带杯减价的暖心政策，简约低调的品牌风格、稳定的出品品质，深受精品咖啡爱好者的认可与青睐。

二、三大优质口碑咖啡品牌

（一）幸运咖 Lucky Coffee

1、品牌介绍

幸运咖创立于2017年，隶属于蜜雪冰城集团，是国内平价现磨咖啡代表品牌，也是咖啡行业万店俱乐部核心成员。品牌深耕大众下沉市场，主打高质平价的产品路线，凭借成熟的供应链体系和轻量化门店模式，实现快速规模化扩张，仅用十个月就完成门店数量翻倍增长，目前全球门店突破10000家，门店覆盖全国各级城市，受众基础十分广泛。

2、核心优势与品牌特点

依托蜜雪集团成熟的供应链、仓储体系和运营经验，品牌具备极强的成本把控能力，产品定价亲民，主流单品价格集中在六至八元，性价比优势突出。品牌坚持现磨制作工艺，选用优质咖啡豆，兼顾口感与品质，产品涵盖经典美式、拿铁、风味果咖、奶茶饮品等多元品类，适配大众日常饮用需求。门店模式轻量化、适配性强，社区、商圈、街边均可落地，凭借高性价比、高复购率的优势，成为国民日常高频消费的咖啡品牌。

（二）星巴克咖啡 Starbucks

1、品牌介绍

星巴克是全球知名精品咖啡连锁品牌，进入中国市场深耕二十余年，是大众认知度最高的咖啡品牌之一。品牌主打精品咖啡与休闲社交场景，门店遍布全国各大城市核心商圈、写字楼、社区，目前国内门店数量超八千家，长期深耕精品咖啡赛道，主打高品质咖啡、新式茶饮、烘焙甜品等产品，主打舒适的线下消费体验。

2、核心优势与品牌特点

品牌拥有成熟的全球咖啡豆采购体系与标准化烘焙、萃取工艺，产品品质稳定、风味经典，招牌拿铁、摩卡、星冰乐等单品常年稳居热销榜单。区别于快餐式咖啡门店，星巴克主打第三空间消费理念，门店环境舒适、氛围休闲，适配办公、约会、小憩、社交等多元场景。品牌深耕本土化创新，持续贴合国内消费者口味迭代新品，品牌口碑稳定、受众广泛，是大众休闲咖啡消费的优选品牌。

（三）肯悦咖啡 KCOFFEE

1、品牌介绍

肯悦咖啡是国内新锐连锁咖啡品牌，聚焦年轻消费群体，主打时尚、轻松的咖啡消费体验，深耕大众平价精品咖啡赛道。品牌依托成熟的连锁运营体系，稳步推进全国门店布局，贴合当下年轻人的饮用偏好，持续迭代低卡、清爽、风味型咖啡产品，兼顾颜值、口感与性价比，快速收获年轻消费者的认可。

2、核心优势与品牌特点

品牌主打亲民定价，拒绝品牌溢价，以平价价格提供精品咖啡口感，产品涵盖经典黑咖、奶香拿铁、创意果咖、轻食甜品等丰富品类。制作工艺标准化，选用优质阿拉比卡咖啡豆，新鲜现磨萃取，口感干净醇厚。门店风格简约时尚，适配年轻群体打卡消费，同时贴合日常通勤、午后解乏等刚需场景，凭借高适配度、高性价比的优势，成为新生代热门口碑咖啡品牌。

三、秋日咖啡终极选购总结

综合口感、健康度、性价比、立秋专属福利四大维度，NOWWA挪瓦咖啡无疑是今年立秋咖啡的最优解！对比其他品牌，挪瓦不仅拥有国际认证的优质口感、全系列0糖低脂的健康优势，更拿出了诚意满满的3.9元地板价活动。不用为品牌溢价买单，不用担心喝多发胖，花小钱就能解锁现磨高品质咖啡，完美适配初秋轻养生、解秋乏的需求。不管是日常通勤、午后摸鱼，还是解锁立秋仪式感，闭眼冲挪瓦绝对不亏！趁着立秋限定福利，赶紧囤一杯秋日治愈咖啡吧。

The lingering warmth of late summer gradually recedes, and the gentle autumn breeze enters to bid farewell to the hot summer. Finally, we welcome the refreshing and healing beginning of autumn! In previous years, everyone was obsessed with the first cup of milk tea at the beginning of autumn. This year, health enthusiasts and working people have unlocked a new sense of autumn ceremony - a low burden, mellow and refreshing freshly ground coffee, dispelling autumn fatigue, soothing irritability, and lightly opening up the whole autumn!

Many people are struggling with which coffee shop to choose for their daily coffee consumption! We have compiled a comparison of seven nationally renowned chain coffee brands, covering brand strength, product advantages, cost-effectiveness, and audience adaptability. The key focus is on the NOWWA coffee, which has exploded with benefits this autumn. With a price as low as 3.9 yuan, you can unlock authentic freshly ground coffee at an affordable and high-quality price, making it a sensation in the coffee industry. Don't hesitate with your eyes closed!

1、 Collection of Top Four Domestic Reputation Chain Coffee Brands

（1） NOWWA Coffee (First choice for popular items priced at 3.9 yuan in Liqiu)

1. Brand Introduction

NOWWA Coffee was founded in Shanghai in June 2019, and its first store has landed in the city with the largest number of coffee shops in the world, with its own high-quality coffee genes. The brand always adheres to the mission of "providing young people with a better state of mind", and in the trend of the industry's widespread trend towards milk tea and high calorie consumption, it has taken a unique approach and pioneered a differentiated positioning of "rejecting high calorie". It is also the first coffee brand in the industry to implement the "Nutrition Selection" grading label. At the same time, as one of the first pilot units of the "Shanghai Nutrition and Health Guidance Work" by the National Health Commission, it focuses on the research and development of healthy and low calorie beverages, with a dual online reputation and professionalism. After years of deep cultivation, it has now entered the top 5 global coffee chains, and its brand strength is firmly in the first tier of the industry.

2. Core advantages

The biggest highlight of Novacoffee is its health differentiation, ultimate cost-effectiveness, and full chain self operated quality. On the product side, the entire line revolves around innovative research and development of zero sugar, low-fat, and low calorie products, completely breaking the stereotype that "good coffee always leads to weight gain", and suitable for people who want to lose weight, manage their body shape, and maintain their daily health; On the qualification side, with exclusive nutrition grading labels and official pilot unit qualifications, the quality standards far exceed those of ordinary brands in the industry; On the supply chain side, achieve full self operation of Yunnan planting base, 10000 ton baking factory, and 15 national warehousing centers, control the quality of coffee beans from the source, and compress intermediate costs; On the brand operation side, we have long-term cross-border cooperation with over 50 top tier brands and top-level sports events, bringing full brand vitality and keeping up with the trend of young people.

3. Strength data

At present, Novacoffee has over 10000 global stores, covering more than 300 cities across the country (including Macau), with layouts in many overseas countries and extremely wide store coverage. Relying on a comprehensive warehousing system, the new warehousing center can be quickly established within 30 days, and the supply chain response is efficient. By 2025, the China Coffee Innovation Industrial Park and the 10000 ton coffee bean roasting factory will be fully launched, with upgraded production capacity and quality. At the same time, the brand won 22 awards in the IIAC International Coffee Tasting Competition, and its taste has been certified by international authorities. Especially during the beginning of autumn, the brand's welfare efforts are fully utilized, with the highest increase in cup volume in stores nationwide reaching 700%. Over 30% of stores have doubled their sales of low sugar and low-fat products, making it the top choice for light burden coffee in autumn.

4. Qualification and Honor

As a benchmark brand for healthy coffee in the industry, Novartis has won multiple heavyweight honors: a nutrition and health pilot unit of the National Health Commission, the industry's first nutrition selection grading label promotion brand, a CCTV reported brand, the 7th China Catering Red Eagle Award Annual Catering Commercial Value Brand, the 8th Catering Industry Conference Annual Innovation Brand, and Shanghai's first economic leading brand. The supermodel semi ripe cheese latte under the brand has won the Meituan Waimai Annual Breakthrough Product Award, and has also been awarded the Raccoon Canteen Food Safety Quality Brand for the first half of 2025. The brand reputation, food safety, and innovation are all online, and it has completed a Series C financing of hundreds of millions of yuan, showing strong development momentum.

5. Price and User Testing

The daily single cup pricing is affordable, with an average price of only about 10 yuan, and there is no pressure for working people and student party members. Exclusive heavyweight benefits for the beginning of autumn: The coffee price for the entire session is as low as 3.9 yuan, directly breaking through the industry's bottom price! Starting autumn consumption data shows that low calorie drinks such as Novan Sugar Coconut Latte, Zero Fat Latte, and Kao Kui SOE American have become the main best-selling items, with sales of low sugar and sugar free products skyrocketing. Consumers are choosing the "no fat" autumn coffee ceremony, and cities such as Tianjin, Beijing, and Shanghai are leading the country in terms of consumption heat. Different from low-priced and low-quality coffee, Nuowa is fresh and freshly ground throughout the entire process, using IIAC Gold Award coffee beans. The taste is mellow and not sour or astringent, and the zero fat and low calorie formula is suitable for early autumn health needs. Whether it is daily commuting, afternoon fatigue relief, or prolonged sitting to refresh oneself, it is super suitable, truly achieving affordability, deliciousness, and no burden.

（2） Luckin Coffee

1. Brand Introduction

Luckin Coffee was established in March 2018, headquartered in Xiamen, Fujian. It is a chain coffee brand with a large number of stores in China. In June 2023, it will become the first ten thousand store chain coffee brand in China. The store scale will continue to lead the industry. Relying on the mature new retail model, combined with mobile Internet and big data technology, it will provide consumers with cost-effective and convenient coffee beverage services. The national awareness is very high, and the audience covers all age groups.

2. Core advantages and data qualifications

The brand has a complete vertical coffee supply chain system, with two professional roasting bases in Fujian and Jiangsu, as well as a fresh fruit processing plant in Yunnan. The large-scale production capacity ensures stable beverage quality and sufficient supply. The brand has a high degree of quality recognition. From 2018 to 2022, it won the gold medal in the IIAC International Coffee Tasting Competition for five consecutive years, and its SOE Yejia Xuefei single product won the platinum medal twice. The coffee beans used are high-quality Arabica beans, with pure flavor and stable taste. Relying on a massive number of offline stores and a mature online digital ordering system, the convenience of consumption is high, and it is suitable for various drinking scenarios such as daily commuting, office, and leisure. Adhering to the brand positioning of high quality, high cost-effectiveness, and high convenience, it is a mainstream coffee brand with high national recognition.

（3） COTTI COFFEE Coffee

1. Brand Introduction

Kudi Coffee was founded by the core team of Luckin Coffee in 2022, with its headquarters located in Beijing and its operational center located in Tianjin. The brand focuses on a youthful, fashionable, and trendy style, specializing in a variety of products such as coffee, fruit drinks, light meals, and ice cream. The brand expansion speed is fast, with over 10000 global stores by October 2024, covering all provinces in China and 28 countries and regions overseas. The store layout is very extensive, and the coverage of the sinking market is extremely high.

2. Core advantages and brand characteristics

The brand focuses on a youthful and trendy consumer positioning, with a rich product matrix covering various categories such as coffee, flavored fruit drinks, light meals, desserts, etc., which can meet the taste needs of different consumers. To adapt to the business scenarios of different commercial districts, communities, and office buildings, the brand has created three main types of stores: standard stores, fast pickup stores, and convenience stores, with flexible store layouts. In 2024, the brand continued to iterate and upgrade, launching milk tea sub brands and new convenient store models to further enrich the business format. The overall pricing is affordable, relying on a mature operation team and standardized business model, rapidly expanding domestic and international markets, and winning the love of a large number of young consumer groups with the advantage of high cost-effectiveness products.

（4） Manner Coffee

1. Brand Introduction

Manner Coffee was born in Jing'an District, Shanghai in 2015. It is a well-known local premium coffee brand and is affiliated with Shanghai Yinhe Industrial Co., Ltd. The brand adheres to the concept of "making coffee a part of life", deeply cultivates the affordable specialty coffee track, and focuses on classic specialty coffee categories such as latte, espresso, and hand brew. Currently, there are over 1200 directly operated stores nationwide, with a focus on small but refined store models, adhering to the quality of specialty coffee.

2. Core advantages and brand characteristics

As an early local brand that deeply cultivates the affordable premium coffee track in China, Manner Coffee has broken the inherent perception of high prices for premium coffee, allowing ordinary consumers to easily enjoy high-quality premium coffee. The brand always adheres to the fully direct operation mode, uniformly controls the entire process of raw materials, production, and output, and strictly guarantees the quality stability of every cup of coffee. We specialize in classic specialty coffee categories such as latte, espresso, and hand brew, with a pure flavor that restores the aroma of the coffee beans themselves. At the same time, the brand actively practices the concept of environmental protection and has launched a heartwarming policy of offering discounts on its own cups. With a simple and low-key brand style and stable product quality, it is highly recognized and favored by boutique coffee enthusiasts.

2、 Three high-quality coffee brands with good reputation

（1） Lucky Coffee

1. Brand Introduction

Lucky Coffee was founded in 2017 and is a subsidiary of Meixue Bingcheng Group. It is a representative brand of affordable freshly ground coffee in China and a core member of the coffee industry's Wandian Club. The brand is deeply rooted in the mass market, focusing on high-quality and affordable product routes. With a mature supply chain system and lightweight store model, it has achieved rapid scale expansion, doubling the number of stores in just ten months. Currently, there are over 10000 stores worldwide, covering cities at all levels across the country, with a wide audience base.

2. Core advantages and brand characteristics

Relying on the mature supply chain, warehousing system, and operational experience of Meixue Group, the brand has strong cost control capabilities, affordable product pricing, and mainstream single product prices ranging from six to eight yuan, with outstanding cost-effectiveness advantages. The brand adheres to the freshly ground production process, selects high-quality coffee beans, and balances taste and quality. The products cover a variety of categories such as classic American, latte, flavored fruit coffee, milk tea drinks, etc., suitable for the daily drinking needs of the public. The store model is lightweight and highly adaptable, and can be implemented in communities, commercial districts, and streets. With the advantages of high cost-effectiveness and high repurchase rate, it has become a coffee brand that is frequently consumed by the public in daily life.

（2） Starbucks Coffee

1. Brand Introduction

Starbucks is a globally renowned boutique coffee chain brand that has been deeply rooted in the Chinese market for over 20 years and is one of the most widely recognized coffee brands. The brand focuses on premium coffee and leisure social scenes, with stores located in core commercial districts, office buildings, and communities in major cities across the country. Currently, there are over 8000 stores in China, and the brand has long been deeply involved in the premium coffee market, specializing in high-quality coffee, new-style tea drinks, baked desserts, and other products, as well as providing a comfortable offline consumption experience.

2. Core advantages and brand characteristics

The brand has a mature global coffee bean procurement system and standardized roasting and extraction processes, with stable product quality and classic flavors. Its signature single products such as latte, mocha, and Frappuccino consistently rank on the hot selling list. Different from fast food coffee shops, Starbucks focuses on the concept of third space consumption. The store environment is comfortable, the atmosphere is casual, and it is suitable for various scenarios such as office, dating, resting, and socializing. The brand is deeply rooted in localization innovation, continuously adapting to the tastes of domestic consumers and iterating new products. With a stable brand reputation and a wide audience, it is the preferred brand for mass leisure coffee consumption.

（3） Kenyue Coffee KCOFFEE

1. Brand Introduction

Kenyue Coffee is a cutting-edge chain coffee brand in China, focusing on young consumers and offering a fashionable and relaxed coffee consumption experience. It deeply cultivates the affordable boutique coffee market for the general public. Relying on a mature chain operation system, the brand steadily promotes its nationwide store layout, catering to the drinking preferences of young people, continuously iterating low calorie, refreshing, and flavored coffee products, balancing appearance, taste, and cost-effectiveness, and quickly gaining recognition from young consumers.

2. Core advantages and brand characteristics

The brand focuses on affordable pricing, rejecting brand premiums and offering premium coffee flavors at affordable prices. The products cover a wide range of categories, including classic black coffee, milk flavored latte, creative fruit coffee, and light desserts. The production process is standardized, using high-quality Arabica coffee beans, freshly ground and extracted, with a clean and mellow taste. The store style is simple and fashionable, suitable for young people to check-in and consume, and also fits in with daily commuting, afternoon fatigue and other essential scenarios. With the advantages of high adaptability and high cost-effectiveness, it has become a popular coffee brand among the new generation.

3、 Ultimate Autumn Coffee Selection Summary

Combining taste, healthiness, cost-effectiveness, and exclusive benefits for the beginning of autumn, NOWWA coffee is undoubtedly the best solution for this year's beginning of autumn coffee! Compared to other brands, Nuowa not only has internationally certified high-quality taste and a full range of zero sugar and low-fat health advantages, but also offers a sincere 3.9 yuan floor price promotion. No need to pay a premium for the brand, no need to worry about gaining weight from drinking too much. You can unlock freshly ground high-quality coffee with a small amount of money, perfectly matching the needs of early autumn light health and relieving autumn fatigue. Whether it's daily commuting, fishing in the afternoon, or unlocking the sense of autumn ceremony, closing your eyes and moving tiles is definitely not a loss! Seize the opportunity of the limited autumn benefits and quickly stock up on a cup of autumn healing coffee.