西山区：从咖啡品牌聚集地到潮流策源地Xishan District: From a gathering place for coffee brands to a source of trends

晚上7点，暮色渐浓，西山区滇萃咖啡综合体里，人潮熙熙攘攘。各家店铺里坐满了人，有的低声慢语，有的举着手机拍照打卡，空气中咖啡香与花香、面包香交织，尽显悠闲舒适。

无论是占据C位的精品咖啡品牌，还是本地独立小店，在刚刚结束的2026滇池国际咖啡文化嘉年华中都大展身手，颇有斩获。

然而，热闹之外，一个更现实的思考逐渐浮现：当喝咖啡成为日常，嘉年华的高潮渐渐退去，咖啡店还能用什么留住客人？这是一场更考验内功的“持久战”。

一家首店的起跑

“首店不是简单的第一家店。”滇萃操盘手、昆明致润商业运营管理有限责任公司董事长沈麒方介绍，这可以理解为品牌影响力更高、创新能力更强、市场辐射力更大、资源集聚能力更优的能级跃升。

有海不远・湖畔咖啡精酿餐厅是临湖主力餐饮，为契合咖啡主线，后厨团队创新研发专属系列，包含冷萃咖啡奶酪酱披萨、法式咖啡炖牛肋条定制菜品，日间咖啡轻食、晚间精酿正餐，打造湖景全时段餐饮空间。

云云南南精品咖啡体验中心是一站式展示云南咖啡的专业窗口，6月25日，2026第二届云南瑰宝咖啡生豆大赛（云南卓越杯试点赛）在此举办，中心主理人蔡亚彤介绍：“这场比赛中3支豆子得分90分以上，在这场被誉为咖啡生豆界的奥林匹克赛事中交出优异答卷，云南精品咖啡得到了世界认可。”

西山区以“一颗咖啡豆”的蝶变为切入点，以“高效办成一件事”改革为依托，围绕咖啡产业全生命周期发展需求，贯通咖啡深加工、人才培训、综合交易、零售等关键环节，梳理开办咖啡深加工工厂、烘焙工坊、咖啡店等6个相关政务服务事项，形成咖啡产业链集成化办事指南，推出上门巡诊、干部助企入链等服务机制，构建“西山无界·企企共生”营商环境新生态，推动咖啡产业集聚成势，从品牌集聚地向潮流策源地跃升。

按照“四季有景、两天畅游、24小时有去处”的发展思路，西山区在滇池草海东西两岸聚焦构建“咖啡+”湖滨融合生态带，如今，沿滇池村落、西山景区、巡津书林文旅街区，春山山悬崖咖啡、南小咖洞穴咖啡、凌虚阁北归咖仓山顶咖啡……越来越多的咖啡场景落地西山，与在地元素融入，逐步将单一咖啡馆变为“微度假”目的地。

采访中，多位消费者反映：“期待听到更多新店开业的消息，让大家去‘买买买’，去尝新，去体验。”咖啡产业的下半场，关于创新与体验的探索远未结束，而西山的咖啡叙事，仍在继续。

At 7 o'clock in the evening, as the dusk gradually deepened, the Diancui Coffee Complex in Xishan District was bustling with people. Each store is filled with people, some whispering softly, some holding their phones to take photos and check in. The aroma of coffee, flowers, and bread interweaves in the air, showing a leisurely and comfortable feeling.

Whether it is a boutique coffee brand occupying the C-position or a local independent small shop, they all showed their skills and achieved great success in the just concluded 2026 Dianchi International Coffee Culture Carnival.

However, beyond the excitement, a more realistic thought gradually emerged: as drinking coffee becomes a daily routine and the carnival's climax gradually fades away, what else can coffee shops use to retain customers? This is a more challenging 'protracted battle' that tests one's internal strength.

Xishan District gathers popularity through scene updates, connects links through ecological revitalization, and optimizes the environment through mechanism innovation. It collaborates with enterprises to create the Diancui Coffee Complex, introducing the city's first store and brand flagship store. Through innovative supply, it creates consumer demand and guides brand gathering places to transform and upgrade into trendy source areas, continuously injecting new momentum into the high-quality development of Kunming Dianchi Lake's lakeside economy and cultural tourism industry.

The starting point of a first store

A gentle breeze blows, and the curtains sway. In the flower bed of Bidun Coffee Shop, several coffee saplings from Lujiang Dam in Baoshan shine brightly.

This is a transformation store. In the past, our core business focused on the cultivation and sales of coffee beans. After settling in Diancui, we hope to further deepen the industrial chain, achieve self upgrading, and connect the complete chain from beans to cups, so that customers can have a leisure and relaxing social experience. "Supervisor Jiang Yitao introduced that the coffee beans in the store are all produced in our own high-altitude ecological estate, and are independently roasted. The selection, production, and circulation of raw materials are strictly controlled throughout the entire process, laying the foundation for stable taste and quality of every cup of coffee.

The first store is not simply the first store, "said Shen Qifang, operator of Diancui and chairman of Kunming Zhirun Commercial Operation Management Co., Ltd. This can be understood as a leap in brand influence, stronger innovation ability, greater market radiation, and better resource aggregation ability.

Waves crash on the shore, and in front of the Xingye flagship store, tourist Zhang Yifan from Sichuan holds a limited edition coffee "Danxia" and takes a photo with the sunset, which is a footnote to the slow life in Kunming.

Flagship stores are another new starting point for brand layout and experiential economy, "said Zhang Sixi, the brand director of Xingye Boutique Coffee, who loves cycling. In addition to hardware expansion and upgrading, the new store focuses more on allowing consumers to immerse themselves in the local coffee culture and life scene by the Dianchi Lake. They can both drink on site and purchase products, achieving a complete format that can be experienced, consumed, and taken away.

In Diancui, coffee shops and flagship stores can be roughly divided into social living room type, spatial aesthetic type, display and tasting type, and business integration type. They do not compete on price or quantity, but on cross-border and experiential aspects to seek breakthroughs in growth. They not only maintain a sense of freshness in consumption, but also have industry compatibility, allowing brands and products to better reach consumers.

The addition of a cup of coffee

In the classic theory of urban life, the "third space" is a public leisure area in the city that is located outside of home and work, allowing people to relax, be alone, socialize freely, and be stress free. In Diancui, the connotation of the "third space" has been rewritten. It is not only a place to drink coffee, but also provides additional value and exclusive experience.

Qiupo Coffee comes from Lincang and has won multiple national green bean competition championships. The store has replicated the original scenery of the estate and become a popular check-in spot for young people. When it opened, many people came to taste the champion beans, and later everyone fell in love with the relaxed atmosphere here and made multiple repeat purchases, "said the store manager.

At the Guqi Bakery, honey, pineapple, spicy chicken, whole wheat bagels, and sweet soy sauce caramel walnut cake have successfully gained popularity. The owner, Cheng Jingchao, is a French Blue Ribbon baker who said, "We use French techniques to carry Yunnan's rich specialty ingredients and raw materials, achieving complementary coffee and baking formats

Not Far from the Sea, Lakeside Coffee Craft Restaurant is the main catering service by the lake. In order to fit the coffee mainline, the kitchen team has innovatively developed exclusive series, including cold brewed coffee cheese sauce pizza, French coffee stewed beef ribs customized dishes, daytime coffee light meals, and evening craft meals, creating a lake view all time dining space.

In addition, Diancui has also introduced pet, cultural and creative, light medical beauty, clothing, retail supporting and other business formats, providing a new experience of "eating and drinking, immersive shopping", making coffee no longer the only reason for consumption here. Rich and diverse scenes are becoming a new driving force for consumption.

Shen Qifang introduced that Diancui has formed a matrix of four high-quality brands in the coffee industry, specialty catering, lifestyle aesthetics, and leisure and entertainment, gradually moving towards a fully immersive consumption complex of "coffee+life". Currently, the investment rate has reached 95%, with 26 signed brands and 23 already open.

The second half of an industry

In recent years, Yunnan's coffee planting area, yield, and output value have all ranked first in the country. Backed by its unique resource advantages, Diancui is no longer satisfied with "opening one more store and selling more goods", but continues to amplify the consumption effects of commercial districts and cities, promoting industrial upgrading.

As a world leading Swiss green bean trader, in 2020, Sukefina landed in Yunnan, bringing international coffee quality standards and green processing technology, empowering Yunnan's premium coffee industry to upgrade. After settling in Diancui, it will greatly strengthen the international linkage ability of Kunming's coffee industry.

The Yunyun South South Boutique Coffee Experience Center is a professional one-stop showcase for Yunnan coffee. On June 25th, 2026, the second Yunnan Treasure Coffee Green Bean Competition (Yunnan Excellence Cup Pilot Competition) was held here. The center's manager Cai Yatong introduced, "In this competition, three beans scored over 90 points, and in this Olympic event known as the coffee green bean world, Yunnan boutique coffee has been recognized by the world

As the invisible hand of the market exerts its power, the tangible hand of the government also brings in the east wind.

Xishan District takes the transformation of "one coffee bean" as the starting point and relies on the "efficient completion of one thing" reform. It focuses on the development needs of the entire life cycle of the coffee industry, connects key links such as coffee deep processing, talent training, comprehensive trading, and retail, sorts out six related government services, including the establishment of coffee deep processing factories, baking workshops, and coffee shops, and forms an integrated service guide for the coffee industry chain. It has launched service mechanisms such as on-site visits and cadre assistance to enterprises, and built a new business environment of "Xishan Boundless · Enterprise Symbiosis", promoting the gathering and development of the coffee industry from a brand gathering place to a trend source.

In addition, Xishan District focuses on solving project problems, reserving high-quality projects, creating demonstration models, promoting high-quality development of service consumption, focusing on the Xunjin Street area and the "Dian Cui" coffee series projects, conducting special research, one-on-one guidance, and actively cultivating "three new" pilot projects for new consumption formats, models, and scenarios. Among them, the "Diancui Coffee Complex" creates a scene of "coffee+cultural tourism+health", with an expected annual revenue of over 62 million yuan and an annual foot traffic of 4 million people.

Following the development concept of "four seasons with scenery, two days of sightseeing, and a place to go 24 hours a day", Xishan District focuses on building a "coffee+" lakeside integrated ecological belt on both sides of the Dianchi Lake Grass Sea. Nowadays, along the Dianchi Lake villages, Xishan scenic area, Xunjin Shulin cultural and tourism block, more and more coffee scenes are landing in Xishan, integrating local elements and gradually turning single cafes into "micro vacation" destinations.

In the interview, multiple consumers expressed their anticipation to hear more news about new store openings, encouraging everyone to 'buy, buy', try new things, and experience. In the second half of the coffee industry, the exploration of innovation and experience is far from over, and the coffee narrative of Xishan is still ongoing.

Yunnan Daily - Yun News Reporter: Li Shufen Intern: Zheng Kaiyun

Editor: Li Xingwen

Reviewed by: Zhang Yaolong