全球连线丨多国海外传播官探访“中国咖啡之都”云南普洱Global Connection - Overseas Broadcasting Officials from Multiple Countries Visit Pu'er, Yunnan, the "Coffee Capital of China"
8月26日至27日，2026“心联通 云南行”——“咖梦香逢”友城传播官孵化营走进云南普洱。来自南亚、东南亚多国的咖啡经营者、青年创业者与文化交流人士化身海外传播官齐聚一堂，开启沉浸式咖啡产业探寻之旅。
海外传播官团队首站到访国家市场监督管理总局技术创新中心（咖啡质量基础与产业服务）参与研学，系统了解普洱咖啡标准化发展历程与品质管控、技术升级等创新成果，并参与咖啡品鉴、手冲、拉花等体验项目。
随后团队走进爱伲咖啡工厂，详细了解普洱咖啡豆精选、烘焙、深加工、新品研发的全链条生产工艺，学习科学化种植管护经验，了解咖啡产业带动就业、赋能乡村振兴、助推普洱经济发展的重要作用。
走进普洱戴家巷，团队成员触摸老城烟火气，探访“咖啡+文旅”融合业态，看一杯咖啡如何盘活百年街巷的历史记忆。
8月27日，海外传播官团队走进“美丽星村·有风咖谷”，细致考察庄园建设运营模式，探寻普洱咖啡农文旅融合、推动产业转型升级的创新路径。
秉持“一杯咖啡连接世界”的核心理念，本次活动以咖啡为媒、以友城交流为纽带，通过专题授课、实地走访与沉浸体验，带领海外传播官读懂普洱咖啡产业、触摸城市发展脉搏，向世界讲述普洱特色产业高质量发展的开放故事。
作者：陈欣波、杨跃伟、段蕴珂
画面来源：普洱市融媒体中心、思茅区融媒体中心
新华社音视频部制作
新华社国际传播融合平台出品
On August 26-27, 2026, the "Heart to Heart Yunnan Tour" - "Coffee Dream Fragrance Meeting" Friendship City Communication Official Incubation Camp visited Pu'er, Yunnan. Coffee operators, young entrepreneurs, and cultural exchange professionals from multiple countries in South Asia and Southeast Asia gathered together as overseas broadcasters to embark on an immersive exploration of the coffee industry.
The overseas broadcasting team visited the Technology Innovation Center (Coffee Quality Foundation and Industry Services) of the State Administration for Market Regulation for the first time to participate in research and learning, systematically understand the development process of Pu'er coffee standardization, quality control, technological upgrades and other innovative achievements, and participate in coffee tasting, hand brewing, latte art and other experience projects.
Subsequently, the team entered the Aini Coffee Factory to gain a detailed understanding of the entire production process of Pu erh coffee beans, including selection, roasting, deep processing, and new product development. They also learned about the scientific planting and management experience, as well as the important role of the coffee industry in driving employment, empowering rural revitalization, and promoting Pu erh economic development.
Entering Daijia Lane in Pu'er, team members touch the smoke and fire of the old city, explore the integrated format of "coffee+cultural tourism", and see how a cup of coffee can revitalize the historical memory of century old streets and alleys.
On August 27th, a team of overseas broadcasting officials visited the "Beautiful Star Village · Fengka Valley" to carefully examine the construction and operation mode of the estate, explore innovative paths for the integration of Pu'er coffee agriculture, culture, and tourism, and promote industrial transformation and upgrading.
Adhering to the core concept of "connecting the world with a cup of coffee", this event uses coffee as a medium and sister city exchanges as a link. Through special lectures, on-site visits, and immersive experiences, it takes overseas broadcasting officials to understand the Pu'er coffee industry, touch the pulse of urban development, and tell the world the open story of high-quality development of Pu'er's characteristic industries.
Authors: Chen Xinbo, Yang Yuewei, Duan Yunke
Image source: Pu'er Integrated Media Center, Simao District Integrated Media Center
Produced by Xinhua News Agency's Audio and Video Department
Produced by Xinhua News Agency's International Communication Integration Platform